The Challenge
A major mobile network were looking for a USP which could be used when pitching for corporate contracts.
Our Solution
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Active worked with the media agency to identify and recommend Tradable opportunities and partners
- Active Traded the resultant media spend
- Active worked with the telephony company’s new business team to identify potential new business targets
- Active were able to allow new clients to the mobile telephony company, to part-pay the cost of their contract with their own stock
- The mobile company was paid the full value of the contract by Active, utilising the value generated from the client's media spend
The Benefits
- Media partners received increased media spend from client
- Established a deeper relationship with the mobile telephony company
- Made a profit when the stock from the new client was sold through an approved network
