Case studies

RETAIL Cross Purchase Solution

Cross Purchase Solution
Cross Purchase Solution

Finding new business routes and new customers is a constant challenge for most businesses, working with Active International can guarantee ROI from your marketing spend even before your campaign goes live.


The challenge

This furniture retailer wanted to expand their Gift Card sales into new channels but did not have the relationships in place. They needed a solution that increased Gift Card sales to new clientele.


Our solution

  • Active purchased the Gift Cards at full face value and leveraged our trading relationships across a variety of industries such as media and travel to expand the distribution of the Gift Cards.
  • In exchange, the homeware chain store agreed to purchase media as planned and priced by its agency through Active.

  • The furniture client’s revenue increased from the immediate purchase of Gift Cards. The cards were sold into new channels increasing brand awareness and providing incremental business to their stores.

The Benefits

Contact us

If you would like to find out how Corporate Trade could benefit your business, get in touch with Selina Martin, Head of Commercial at Active International by email or phone.

+612 9466 9103

If I had my life to live over again I would elect to be a trader of goods rather than a student of science. I think Barter is a noble thing.

Albert Einstein

This solution could work for you if you...

  • Have a product and/or service

  • Want to attract new customers

  • Are looking to increment UK Marketing budgets