The challenge
This furniture retailer wanted to expand their Gift Card sales into new channels but did not have the relationships in place. They needed a solution that increased Gift Card sales to new clientele.
Our solution
-
Active purchased the Gift Cards at full face value and leveraged our trading relationships across a variety of industries such as media and travel to expand the distribution of the Gift Cards.
-
In exchange, the homeware chain store agreed to purchase media as planned and priced by its agency through Active.
-
The furniture client’s revenue increased from the immediate purchase of Gift Cards. The cards were sold into new channels increasing brand awareness and providing incremental business to their stores.
The Benefits
- The client received increased revenue from the immediate purchase of the Gift Cards
- The client increased brand awareness with the Gift Cards sold into new channels
- The client received incremental business to their store with the Gift Card redemtions.
- Received media campaign from a client who would would not have received any bookings otherwise.
- Generated profit from the trading of the media
