The challenge
This company has a history of trading with Active International in overseas markets, which lead to the client considering local corporate trade opportunities with Active International Australia. There was no excess stock issue which needed solving, but the client wanted to guarantee ROI from its first line or seconds products
Our solution
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Active identified a demand for first line products from clients and suppliers which would not impact on the client’s wholesale or retail business as well as a client-approved clearance channel for second’s products.
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The client briefed their media agency to collaborate with Active on their annual planning. This ensured value could be delivered back to the client as bookings through Active’s media partners were made.
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The media volume agreed by all media partners created guaranteed 20% ROI which was delivered back to the client in incremental product sales over an agreed period of time.
The Benefits
- The client received a guaranteed 20% ROI in incremental product sales over an agreed period of time
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The client generated sales on first line products from retailers which would not impact on the client’s wholesale or retail business
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The client had access a client-approved clearance channel for their second’s products.
- Helped facilitate media spend and increased efficiency of the media by generating increased ROI for client
- Active created a new relationship with a retail client
- Active offered a client-approved clearance channel for their second’s products.
