The challenge
A major high street department store wanted to increase gift card sales in the run up to Christmas.
Our solution
- Active worked with the media agency to identify and recommend Tradable opportunities and partners.
- Active Traded the resultant media spend, and bought-back an agreed amount of gift vouchers in cash from the client.
- Vouchers were Traded with media partners (in return for media space), to be used for staff incentives.
The Benefits
- The client received a guaranteed percentage of the value of the media campaign in new business, even before the campaign went live
- New business was delivered to the retailer which was greater than the value of the vouchers as the media partner staff typically spend more than the value of the voucher in store
- Helped facilitate media spend and increased efficiency of the media by generating increased ROI for client
- Media partners had ability to pay for gift vouchers using their media space instead of cash
- Active created a new relationship with a retail client
- Active received media space from media partners in return for the vouchers
