Challenge:

Major CPG company had excess inventory, dated products and excess raw materials (which were converted to finished goods)

Solution:

Active provided payment in Trade Credit at full book value. All products were contracted to be sold in the US through specific retail and wholesale channels. Client committed to purchase media through Active for a combination of Cash and Trade Credit.

Execution:

Working with the client’s agency, Active placed Network TV, National Cable, DRTV, Cinema, National Audio, Digital and Print. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal.

Benefits:

• Client received full market value for underperforming assets
• Media placement according to established guidelines
• Since the initial contract, the client has executed repeat transactions annually across multiple brands