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Performance Driven by
Data and Insights

Combining targeted data and thought-out buying strategies, our integrated media placement division helps to improve your media outcomes and deliver on your goals. We employ a strategic, client-first approach. With the right mix of talent and technology, our multi-billion dollar buying power ensures maximum return on your media investment.

Knowledge. Agility. Collaboration. Solutions.

We know that collaboration is the key to success. We work alongside agency partners, fully immersed in your brand’s identity. Our integrated approach shapes the strategy so you can achieve more. With knowledge and agility, we customise reporting and analysis to fit your needs; continually challenging and reassessing our efforts to optimise your experience.

Data, analytics and the resulting insights are fundamental to our approach. These insights guide marketing strategy and tactics. We leverage data against strategically defined opportunities to match the right message with the right audience and measure success.

We understand the full linear and digital media landscape and markets, and we use that knowledge to go beyond what you thought possible.

Our expertise combines with cutting edge technology, such as real-time, cross-platform social media data, daily optimisation, and hyper-targeted messaging tools to maximise your media results.

A Strategic Process Maximises Results

We create audiences through our deep understanding of your brand and the consumer experience. We model product and service affinity to identify and target the audiences we create. We deliver greater efficiencies through our trading model and adtech platforms. Our best-in-class digital media agency, iNvolved Media, creates performance-driven, custom solutions across digital, social, and programmatic.
We collaborate with you on a full range of capabilities.

  • Data & Analytics
  • Strategy & Planning
  • National
  • Local
  • Digital

Learn More

Major Financial Services Company was in need of funding to support a sports sponsorship


Active provided incremental cash to the client through a Cash Cross Purchase Program. The client made a commitment to purchase a multiple of the consideration payment in media through Active.

View Success Story

Market Insights

Complex Transactions
Complex Transactions

In the national television marketplace each year, whether it’s broadcast or cable, ratings and delivery has reduced by an average of 11 percent and yet media prices have increased 8 percent compounded. ...