Challenge:

A Pharmaceutical company had slow moving, short shelf life inventory across multiple brands.

Solution:

Active provided payment in Trade Credit at full value. Client committed to purchase media through Active for a combination of Cash and Trade Credit.

Execution:

Working with the client’s agency, Active has placed DRTV. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal.

Benefits:

• Client received full market value for inventory instead of facing liquidation
• Media placements according to established media plans
• Client realised media efficiencies through trade credit utilisation
• Since the initial contract, the client has executed repeat transactions