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Corporate Trade
What Is Corporate Trade
Corporate Trade drives extra value for your business by allowing you to use your stock or assets to increment spend/fund marketing budgets or other significant business costs.
Corporate Trade allows clients to:
- Realise extra value from first line or slow moving stock
- Increase marketing budgets using stock or assets
- Drive guaranteed new/incremental sales
- Develop new routes to market
We have three model solutions that can be tailored for our clients unique requirements, these are Value Restoration, Guaranteed ROI and the Marketing & Product Solution which are outlined below.
Are you:
- Holding slow moving/obsolete stock which is depreciating in value and taking up shelf or warehouse space?
- Spending on above the line media in TV, Publishing, Outdoor, Radio, Cinema, Sponsorship, Partnership or Digital?
Do you want to:
- Release the value in this stock to fund other costs within your business?
- Prevent a write down on the value of the stock on your balance sheet?
- Free up shelf/warehouse space for higher margin, faster selling product?
Our Solution – The Value Restoration Model
- 1. We purchase the stock from you at the book value in Trade Credits
- 2. The stock we purchase is remarketed under restrictions set by you
- 3. We work with your marketing, procurement team and media agency to use the Trade Credits to part fund media and business costs
- 4. All costs part paid using Trade Credits are delivered at your negotiated rates, prices and quality
- 5. On spending the Trade Credits, you will have received the value of the stock in the form of incremental spend or as part payment for wider business costs
Are you:
- Finding it difficult to gain stand out against higher spending competitors?
- Holding stocks of product that you want to release value from?
- Facing significant business costs which could see your marketing spend reduced?
Do you want to:
- Increase marketing spend to gain greater awareness and cut through?
- Release the value in the stock you hold to make space for newer, higher margin product?
- Protect your marketing budget in the face of wider business pressures by part funding the costs in product?
Our Solution – The Additional Media Model
- 1. We work with your media agency to identify and recommend areas of your marketing plan which could be part funded with stock.
- 2. We estimate the amount of your marketing plan which could be funded using your product
- 3. Your media agency negotiate your plan, delivering your price, value and position guarantees as normal (we do not affect the quality /price of media you buy)
- 4. You pay for the plan either directly to us or via your agency paying part cash and part product
- 5. We sell the product we receive as payment under the restrictions set by you
Are you:
- Looking for new markets/customers?
- Unable to see tangible sales from your marketing spend?
- Working within one of the following sectors: Cars, Utilities, Travel, Hotels, Telecoms, Retail, Electronics, Luxury Goods
Do you want to:
- Drive new business with new customers?
- Deliver direct to the consumer sales?
- Sell more high value product?
- Gain measurable ROI from your marketing spend?
Our Solution – The Cross Purchase Model
- 1. We work with your media agency to identify and recommend media opportunities in your plan which we can trade
- 2. We estimate the percentage/volume of new business that we will generate from the media plan
- 3. Any new business we purchase is incremental to the new business which you expect the plan to deliver organically
- 4. Your media agency delivers the plan at your agreed price, value and quality (we do not affect the quality/price of the media you buy)
- 5. Your agency will invoice you for the plan as normal
- 6. On receiving the full payment for the media campaign we will purchase the agreed new business % value
- 7. Products purchased by Active will be traded with clients and media partners or sold via our closed user group Friends & Family scheme
