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What's New As seen on Mi3: $500m barter and blurred media arbitrage set to surge as media agencies pile in f...

Insights

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Optimising asset value through trade
Optimising asset value through trade

Challenge: Major CPG company had excess inventory, dated products and excess raw materials (which were converted to finished goods) Solution: Active prov ...

Uncovering media efficiencies through
Uncovering media efficiencies through trade

Challenge: A Pharmaceutical company had slow moving, short shelf life inventory across multiple brands. Solution: Active provided payment in Trade Credit ...

Extending and optimising experiential
Extending and optimising experiential marketing budget

Challenge: A CPG company was looking to create meaningful relationships, drive trial and amplify positive experiences with consumers through an influencer ...

Managing Risk, Building Trust
Managing Risk, Building Trust

Challenge: A Financial Services client was sitting on unused Trade Credits from a defunct corporate trade company. Solution: Active committed to using ex ...

The Media Purchasing Process
The Media Purchasing Process

Aligning with client goals and forecasting future needs.

ANA AFM 2017: Achieve More in the What
ANA AFM 2017: Achieve More in the What’s Next Economy

The volatile, shape-shifting business environment—fueled by accelerating change in technology and consumer behavior. As a result of this economy, bound ...

Financial Reporting and Product Distri
Financial Reporting and Product Distribution

Maintaining GAAP and establishing agreed upon distribution channels.

How Companies Benefit
How Companies Benefit

Driving efficiencies, generating cost savings, improving business performance and providing value to underperforming assets.

Complex Transactions
Complex Transactions

An Interview with Dennis Quinn, Executive Vice President, Chief Media and Digital Enterprise Officer, Active International   EDITORS’ NOTE Denn ...

Restoring the Value of Excess Inventor
Restoring the Value of Excess Inventory

Though it's only June, many retailers are beginning to plan for the upcoming holiday season. There is no doubt most retailers are bulking up their supply ch ...

Multifaceted Financial Solutions
Multifaceted Financial Solutions

An Interview with Bill Georges, Global Chief Operating Officer, Active International   EDITORS’ NOTE Bill Georges joined Active in 2007, b ...

Global Growth
Global Growth

An Interview with Dean Wilson, Chief Executive Officer, International Division, Active International   EDITORS’ NOTE Dean Wilson joined Active ...