Challenge:

QSR was looking to mitigate gift card fees typically charged back to franchisees.

Solution:

Active funded the purchase of gift cards at above face value. Managed all third party distribution. Client committed to run a multiple of the payment in media and marketing through Active.

Execution:

Working with their agency, Active placed National TV, Regional TV and Radio, Digital and Out-of-Home. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal and third party audited by client.

Benefits:

• Client and franchisees received full revenue from third party gift card usage
• Realised incremental foot traffic and sales
• Media placement according to established guidelines