Challenge:

A telecommunications company had excess inventory in the form of end of life phones.

Solution:

Active provided payment at full market value in two ways: the Cash Cross Purchase Program and the Trade Credit Program. Client committed to place media through Active at a multiple of the Cash Payment and using a combination of Cash and Trade Credit.

Execution:

Working with their agency, Active placed National TV, national Audio, Digital and Print. Media was purchased per existing guidelines, specifications, pricing and added value to their media budget. Media posted to guaranteed goal.

Benefits:

• Client realised full market value for end of life inventory
• Media placement according to established guidelines
• Client realised media efficiencies through trade credit utilisation