Challenge:

An OEM was not selling fully electric cars at acceptable volume.

Solution:

Active brought in strategic partners and funded a capitalised cost reduction program that resulted in a first year zero cost lease which was attractive to certain municipalities. The client made a commitment to purchase a multiple of the cost reduction amount in media through Active.

Execution:

Working with their agency, Active placed Regional Television. Media was purchased per existing guidelines, specifications, pricing and added value. Media posted to guaranteed goal.

Benefits:

• Client quickly created scale
• Media placement according to established guidelines
• Client received no cost PR for creatively supporting municipalities’ green initiatives