With all non-essential travel restricted, many retailers outside of Grocery and Pharmacy immediately felt the pressure of reduced foot traffic. Many decided to close their doors indefinitely, some remained open in positivity only to eventually shut as further restrictions were put in place. Active saw the automotive category particularly affected by the restrictions, with a product that needed its physical presence to sell itself. Dealerships closed their lots and sales came to a screeching halt.

Challenge

Consumers stayed indoors and although ecommerce purchases went through the roof for online friendly products, cars did not fall into this category. In addition to a consumer’s need to touch/feel/drive before they buy, there was also the economic fear facing many with job security top of mind, parking any thoughts of a new car purchase. Selling cars in stock as well as the imminent arrival of more stock was the challenge.

Solution

Depending on the excess stock situation (units, models etc), Active can look at a number of models to secure return. These may include fleet car opportunities with our existing client base or a trade for trade arrangement whereby Active agree to purchase X amount of stock. Active discuss the challenge, offer options and work with you to deliver a solution that moves excess stock effectively as well as minimise loss.

Benefits

Being able to tap into a platform which can offer immediate opportunities to address large quantities of depreciating stock and deliver a guaranteed return at the same time.